Expand Your Lead Gen to Find Off-Market Deals

If your entire investment strategy is waiting for the perfect MLS listing, you’re competing with the masses. Can you find good investment properties on the MLS? Absolutely, Yet investors who win consistently are the ones who go beyond the MLS.

Where to Find Off-Market Deals:

• Expired Listings – Sellers who couldn’t get their price might be open to creative financing.
• FSBOs – Many are tired landlords looking for a simple exit.
• Direct-to-Seller Marketing – Letters, postcards, cold calling—it’s not just for traditional lead gen.
• Investor Networking – Other investors pass on deals that might fit your Buybox. ARE YOU ATTENDING at least 1 investor meetup group in your area each month? If not, you’re missing out. 
• Property Management Companies – They know which landlords are ready to sell and which would like to buy additional properties. ESPECIALLY if you’re in the area where property managers are not required to be licensed agents, this can be a HUGE source of referrals both for the agent side of your business AND your own personal wealth building journey. 

Action Step:

Pick one off-market strategy and start today. Agents already have the skills—talking to sellers, negotiating, and solving problems. The only difference? You’re buying the deal instead of handing it off.